The allure of a gift card is in the recipient’s freedom to be able  purchase what he or she wants. Not only that, they make it easier and faster to purchase, as well as easier to mail, than traditional gifts. There’s also no merchandise to return.

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A wide variety of gift card types can be purchased, the top three being restaurant, credit card, and department store gift cards. When asked what types of gift cards people plan to purchase, respondents said…

• (41%)

• , MasterCard® Gift Cards and American Express Gift Cards (31%)

• gift cards (28%)